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Innovative Photo Magic: FrameALIVE Transforms Still Images into Living Stories
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Tina, Studio 27
I'm Tina. I have been working for Studio 27 for two and a half years, and since we started introducing Frame Alive to our clients, they have been raving about it. The brides absolutely love it, and the grooms are amazed, often saying, "Oh my God, this is so cool." The fact that you can view a specific moment from your wedding that was really important to you just by holding your phone over the book—without having to insert a DVD or pull up the computer—it's literally right at your fingertips, and they love it.
I tell them, "Your friends are not going to have this. You guys are going to be the first," and they just love it. It's super easy to add it to a contract. I mean, how could you not want it? Everybody wants it, especially since you can incorporate it into a canvas or a photo. If a bride is really close with her father or for the mother-son dance, moms can get really sentimental. It's something that everyone is excited about. It's unlike anything anyone has ever seen before, especially here. I tell people, "We're the first ones to have this in New York. You're not going to find this anywhere else," and they are floored by it. They love it so much.
Steve Photographet New York
While we started selling FrameALIVE in our studio about two months ago, the response from our brides and grooms has far exceeded my initial expectations. When we show our couples how a moment from their special day can come to life right before their eyes or on their cell phone, they are amazed. The excitement of knowing they can relive any moment from their story, from their day, in an instant, leads them to sign on the dotted line immediately. Selling it has been one of the easiest things we've ever had to sell in our studio because they see it live. They witness it right in front of them—a moment between a bride and groom, their first kiss, their first dance, or their dance with a parent. Knowing that at any time they can simply hold their phone over a photo, whether in an album or displayed in their home, and relive that moment in an instant, they are sold.
We decided to surprise a particularly wonderful couple, who had invested significantly in our studio, with Frame Alive. When they came to pick up their album, we revealed our surprise. When I showed her the 30-second clip of her dancing with her dad, she started to cry. It was exactly the reaction we hoped for, and we are confident that every other couple who orders it with their package will have the same heartfelt response.
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